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[Members Only] [Limited Seats] B2B Roundtable: 

Success Factors for B2B Marketing in the Age of Digitalization

Tuesday, 27 April 2021, 9:00 AM - 11:30 AM

The pandemic placed enormous strain on companies worldwide, accelerating digitalization for some and forcing it on others. Like most fields, marketing saw a complete transformation during the pandemic, with remaining traditional practices moving to new, virtual venues. As the world slowly recovers from COVID-19, it becomes clear that digitalization must be at the core of companies' marketing strategies. 


In this roundtable, we invite companies to discuss B2B marketing practices in the post-COVID-19 age, sharing tips and best practices on mastering cutting-edge technologies to remain relevant in an ever-changing business environment. Participants will have the opportunity to exchange with respected peers, discover new B2B Marketing practices and create long-term collaborations with members of the Sino-German business community. 

Who should join: This event is "Members Only" and is open for C-level, GM, VP/ Director of Sales& Marketing / Marcom of B2B member companies.

Language: English

Venue: 47/F, Wheelock Square, 1717 West Nanjing Road, Jing'an, Shanghai | 上海市静安区南京西路1717号会德丰国际广场47层

Price: RMB 250 (Pre-paid, to be paid online)

Please Note: 

  • This is a pre-paid event! Please complete registration and payment online in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.
  • This event has limited seats, participants are treated on a "First Come, First Reserved" and one guest per company basis. 
  • Registration & Payment Deadline is 26 April 2021, 6 PM
  • Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.
  • Any question on registration and payment, please contact

Terms & Conditions:

Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.

Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. All our events follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events.

Apr 27, 2021

9 AM - 11:30 AM (GMT+8)

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47F, Wheelock Square |会德丰国际广场47层
1717 West Nanjing Road, Jing’an, Shanghai上海市静安区南京西路1717号
Shanghai, China

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  • 9 AM - 9:30 AMRegistration
    9:30 AM - 9:35 AMWelcome and Opening Remarks
    9:35 AM - 9:45 AMShort self-introduction of all attendees
    9:45 AM - 10 AMKick-off/ Intro/ Deep-Dive from SAP
    10 AM - 11 AMSharing and exchange


Ticket Price

To be paid online via GlueUp (formerly known as EventBank).

Your fapiao will be issued in 15-20 working days after the event and sent to you digitally to your registered email address.

RMB 250