Brand Building and Sales Acceleration – How to Localize for the Chinese Market
Thursday, 2 September 2021
13:30 - 18:30, Azul Italiano - North Bund
PANEL | WORKSHOPS | KEYNOTE | NETWORKING
maXcomm - one of the biggest marketing and communication forums in Shanghai! Last year, we hosted the event for the second time, with speakers from companies such as Ogilvy, Lufthansa, Alibaba Cloud, Voith, SNIEC, FC Bayern Munich, PARKLU, Intersport, and many more.
maXcomm is the German Chamber's international Marketing and Communications Forum, where comms, marketing, and sales experts join to hone their skills and brush up on industry trends. This half-day forum offers a jam-packed program consisting of panels, workshops, and keynotes, delivered by industry leaders in media, business, marketing, and sales. The audience is invited to learn, engage, network, and share experiences and best practices with fellow professionals.
What to expect?
This September, we'll explore ways to navigate change and stand out from the crowd. Participants will enjoy a high level panel discussion, four hands-on workshops, and a special keynote. The forum will conclude with networking over drinks.
Who will you meet?
Executives, leaders and managers specializing in:
• Communications (Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic)
• Public and Media Relations
• Public/Government Affairs
• Public Policy
• Social Media/Digital Communications
• Community/Advocacy Relations
• Human Resources/Employer Branding
You'll meet speakers from
Bentley, TRUMPF China, MediaMonks, Lenze, Luther, Messe Düsseldorf, Storymaker and many more!