German Chamber of Commerce in China - Shanghai

The GCC • Shanghai is a membership organization for German companies and individuals actively engaged in the business community in Shanghai as well as the neighbouring provinces Zhejiang, Jiangsu and Anhui. It is officially registrated in Beijing and consists of three equal regional chambers in Beijing, Guangzhou and Shanghai. Each chamber has its own localized setup to fulfill the requests of its members. The chambers are financed exclusively through
membership fees and corporate sponsorship and receive no financial support from Germany. With more than 1,300 member companies, the German Chamber in Shanghai is one of the largest foreign Chambers in the country. It supports services to German companies in the development of their business and connects the business community through the monthly chamber meetings, through a variety of workshops on current and industry related issues as
well as through regular social events.

http://china.ahk.de/

Contact us

Registration will close September 1, 2021 at

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Brand Building and Sales Acceleration – How to Localize for the Chinese Market


Thursday, 2 September 2021

13:30 - 18:30, Azul Italiano - North Bund



PANEL | WORKSHOPS | KEYNOTE | NETWORKING



About maXcomm

maXcomm - one of the biggest marketing and communication forums in Shanghai! Last year, we hosted the event for the second time, with speakers from companies such as Ogilvy, Lufthansa, Alibaba Cloud, Voith, SNIEC, FC Bayern Munich, PARKLU, Intersport, and many more.


maXcomm is the German Chamber's international Marketing and Communications Forum, where comms, marketing, and sales experts join to hone their skills and brush up on industry trends. This half-day forum offers a jam-packed program consisting of panels, workshops, and keynotes, delivered by industry leaders in media, business, marketing, and sales. The audience is invited to learn, engage, network, and share experiences and best practices with fellow professionals.  


What to expect? 

This September, we'll explore ways to navigate change and stand out from the crowd. Participants will enjoy a high level panel discussion, four hands-on workshops, and a special keynote. The forum will conclude with networking over drinks.


Who will you meet? 

Executives, leaders and managers specializing in:

• Communications (Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic)

• Public and Media Relations

• Marketing

• Public/Government Affairs

• Public Policy

• Social Media/Digital Communications

• Community/Advocacy Relations

• Human Resources/Employer Branding


You'll meet speakers from

Bentley, TRUMPF China, MediaMonks, Lenze, Luther, Messe Düsseldorf, Storymaker and many more!

Speakers & Moderators and more to come!

Bernd Pichler (Managing Director Chinese Mainland, Hong Kong & Macao at Bentley Motors)

Bernd Pichler

Managing Director Chinese Mainland, Hong Kong & Macao at Bentley Motors

Marius Berlemann (General Manager at Messe Düsseldorf in China)

Marius Berlemann

General Manager at Messe Düsseldorf in China

Crystal Wang (Strategy Marketing Director at Lenze (Shanghai) Drive Systems)

Crystal Wang

Strategy Marketing Director at Lenze (Shanghai) Drive Systems

Elisabeth Türk (Head of Inhouse Sales and Business Development at TRUMPF China)

Elisabeth Türk

Head of Inhouse Sales and Business Development at TRUMPF China

Nina Kong (Strategy Director at MediaMonks China)

Nina Kong

Strategy Director at MediaMonks China

Sean Yan (Head of Marketing at Konecranes Industrial Crane Division in Northeast Asia)

Sean Yan

Head of Marketing at Konecranes Industrial Crane Division in Northeast Asia

Dr. Stefan Justl (General Manager at Storymaker)

Dr. Stefan Justl

General Manager at Storymaker

Zheng Zhang (Partner at Luther Law Offices Shanghai)

Zheng Zhang

Partner at Luther Law Offices Shanghai

Maximilian Butek (Opening Remarks) (Executive Director and Board Member of German Chamber of Commerce in China | Shanghai)

Maximilian Butek (Opening Remarks)

Executive Director and Board Member of German Chamber of Commerce in China | Shanghai

Dr. Sigrid Winkler (Moderator) (Executive Chamber Manager at German Chamber of Commerce in China | Shanghai)

Dr. Sigrid Winkler (Moderator)

Executive Chamber Manager at German Chamber of Commerce in China | Shanghai

Dr. Evelyn Engesser (Moderator) (General Manager at UNICEPTA)

Dr. Evelyn Engesser (Moderator)

General Manager at UNICEPTA

Raymond Kok (Partner at Luther Law Offices Shanghai)

Raymond Kok

Partner at Luther Law Offices Shanghai

Daisy Zhu (Moderator) (Regional Manager Shanghai at German Chamber of Commerce in China | Shanghai)

Daisy Zhu (Moderator)

Regional Manager Shanghai at German Chamber of Commerce in China | Shanghai

Olivia Helvadjian (Moderator) (Senior Communications Manager at German Chamber of Commerce | Shanghai)

Olivia Helvadjian (Moderator)

Senior Communications Manager at German Chamber of Commerce | Shanghai

Xiaofei Wen (Regional Director and German Products Live Streamer at German Chamber of Commerce)

Xiaofei Wen

Regional Director and German Products Live Streamer at German Chamber of Commerce

Agenda

September 2, 2021

Main Schedule

1:30 PM
Registration
2:00 PM - 2:15 PM
Opening Remarks
Dr. Sigrid Winkler (Moderator) (Executive Chamber Manager at German Chamber of Commerce in China | Shanghai)
2:15 PM - 3:30 PM
Panel Discussion: “How to Navigate Change and Stand Out From the Crowd”
Marius Berlemann (General Manager at Messe Düsseldorf in China)
Nina Kong (Strategy Director at MediaMonks China)
Elisabeth Türk (Head of Inhouse Sales and Business Development at TRUMPF China)
Crystal Wang (Strategy Marketing Director at Lenze (Shanghai) Drive Systems)
3:30 PM - 4:00 PM
Coffee Break with Finger Food
4:00 PM - 5:00 PM
4 Parallel Workshops (You will find below more detailed information about the workshops)
Sean Yan (Head of Marketing at Konecranes Industrial Crane Division in Northeast Asia)
Dr. Stefan Justl (General Manager at Storymaker)
Raymond Kok (Partner at Luther Law Offices Shanghai)
Zheng Zhang (Partner at Luther Law Offices Shanghai)
Xiaofei Wen (Regional Director and German Products Live Streamer at German Chamber of Commerce)
Daisy Zhu (Moderator) (Regional Manager Shanghai at German Chamber of Commerce in China | Shanghai)
Olivia Helvadjian (Moderator) (Senior Communications Manager at German Chamber of Commerce | Shanghai)
5:00 PM - 5:15 PM
Short Break
5:15 PM - 6:00 PM
Keynote Speech:"CONRELEVANCE vs. IGNORAGANCE" or Finding the Consumer Sweet Spot - A Journey from Brand - Building to Sales Success
Bernd Pichler (Managing Director Chinese Mainland, Hong Kong & Macao at Bentley Motors)
6:00 PM - 6:30 PM
Complimentary Networking Drinks on Colca Patio

Please note: Workshops have limited seats, participants are treated on a "First Come, First Reserved" basis. 

Venue

Venue

Azul Italiano - North Bund
588 Dongchangzhi Lu, Sinar Mars Plaza, 3/F, L3-A-01-03, Shanghai, China 中国上海, 东长治路588号白玉兰广场3楼L3-A-01-03
Shanghai, China

Contact us

For additional event or venue information, please email chamber_events.sh@china.ahk.deYou can also reach us at +86 50812266

See route

Tickets include:


Access to maXcomm 2021 (keynote speech, one workshop, panel discussion) | coffee break, finger food and a complimentary drink | networking session with executives, managers and creatives

Member Price

This ticket is only available for German Chamber Members who have paid the membership fee in 2021.

This is a pre-paid event. Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.

Door PriceRMB 500

Non-member Price

This is a pre-paid event. Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.

Door PriceRMB 700

Please Note: 

  • This is a pre-paid event. Please complete registration and payment online in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.
  • Walk-in Policy: Please note that participants who attend the event without prior reservation will be charged a walk-in fee of RMB 50 if spaces are still available.
  • Fapiao will be sent to you digitally to your registered email address in 15-20 working days after the event.
  • Any question on registration and payment, please contact chamber_events.sh@china.ahk.de.

Let's Partner Up!

Partner with us at maXcomm 2021 and promote your company and products among executives, leaders, creatives and savvy consumers! 


This year, next to our Standard and Premium partnership packages, we are also offering an exclusive Livestream Package, where partners can promote their German products on one of our next Taobao livestreams.

Please click here for more information on the Partnership Package.

(*German Chamber Members receive a discount of 10%)


Contact: Ms. Jessica Qiqi.jiaying@china.ahk.de | T: +86 5081 2266 ext.1650

Event Partners

Organized by

German Chamber of Commerce in China | Shanghai is the representative body for German companies located in the greater Shanghai area and in the neighboring provinces, such as Zhejiang, Jiangsu, Shandong, Henan, Hubei and Anhui. With over 1,500 corporate members it is one of the largest German chambers in the world. The German Chamber Shanghai commits to continuously support, facilitate, represent, and inform members and assist them in growing their business in China by offering a wide range of business and social activities, advocacy engagement, tailor-made services and networking opportunities.

Supported by

UNICEPTA is a leading global service provider of Smart Media & Data Intelligence, with core competencies in Analytics & Insights, Media Monitoring as well as Digital Information Management. The company provides the best insights for key decision-makers in corporate communication, marketing, product communication and strategy development. We combine AI-based technology together with human expertise to get to the heart of a matter in the flood of information. With over 700 employees, UNICEPTA is a global leader in innovation and quality.

Storymaker is a Media Relations and Communications agency with a strong focus on storytelling. With our own story platform, a method to find the core identity, key messages and relevant platforms to meet target groups, we help our customers communicate successfully in highly competitive markets. We are a specialist for B2B communication and experts in the Chinese market, operating with Chinese teams in Germany and offices in Beijing and Shanghai. Our service portfolio includes Public Relations, Corporate Publishing, Digital Communication, Video Production and Story Development.

Event Partner

Highlights from maXcomm 2021

Terms & Conditions:

Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.


Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. All our events follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events for any purposes related to marketing of the German Chamber of Commerce in China.