German Chamber of Commerce in China - Shanghai

The GCC • Shanghai is a membership organization for German companies and individuals actively engaged in the business community in Shanghai as well as the neighbouring provinces Zhejiang, Jiangsu and Anhui. It is officially registrated in Beijing and consists of three equal regional chambers in Beijing, Guangzhou and Shanghai. Each chamber has its own localized setup to fulfill the requests of its members. The chambers are financed exclusively through
membership fees and corporate sponsorship and receive no financial support from Germany. With more than 1,300 member companies, the German Chamber in Shanghai is one of the largest foreign Chambers in the country. It supports services to German companies in the development of their business and connects the business community through the monthly chamber meetings, through a variety of workshops on current and industry related issues as
well as through regular social events.

Contact us

This is a past event. Registration is closed. View other German Chamber of Commerce in China - Shanghai events.


 "Engagement. Finding Fans and Followers – How Brands Survive in a Competitive Market"

Thursday, October 17th 2019, 1:30 PM - 6:30 PM


上海世茂皇家艾美酒店, 黄浦区南京东路789号64楼,

64th Floor, Le Royal Meridien Hotel, 789 Nanjing Road East, Shanghai

Mark your calendar: maXcomm Shanghai will be the place to be for communications aficionados in and around Shanghai on 17th October 2019. High-profile speakers will share their insights on the transformation of communications and discuss their strategies and approaches to survive in an everchanging market.

Whether coming from big companies, SME or startups: You have to engage with your target group to reach the top, to stay ahead, or simply step into the spotlight. The question is: How do you want to stand out, how do you find your way? Our answer: Engage. But how? Meet our speakers and other participants at maXcomm Shanghai 2019. Learn more about strategic planning, content marketing, Chinese consumers, branding in China, KOLs, integrated communication and much more. Explore new trends, exchange visions and leave inspired.

Event Agenda

1:30 PM - 2:00 PM: Registration

2:00 PM - 2:15 PM: Opening Remarks

  • Dr. Sigrid Winkler, Executive Chamber Manager, German Chamber of Commerce in China | Shanghai

Introduction by the Moderators

  • Dr. Evelyn Engesser, General Manager, UNICEPTA
  • Dr. Stefan Justl, General Manager, Storymaker

2:15 PM - 2:45 PM: Keynote and Q&A: "The Employer Brand - Engaging with the Talent Market in China"

  • Dr. Natalie Koeppe, Head of Talent Partnering APAC, Adidas

2:45 PM - 3:30 PM: Impulse Speech and Panel Discussion: "David vs. Goliath - How to Compete with Big Brands? "

  • Martin Thiess, General Manager China, Borussia Mönchengladbach

     "Exporting the Foals Philosophy: Sustainable football development with quality, reliability and heart"

  • Felix Wendlandt, General Manager, Brander Urstoff

   "Transformation and Taste. Challenging the heavyweights with a fresh new brand"

  • Monica Muriel Zurita, CEO & Founder, Fashion Brand Zurita Madrid

     "Fashion, passion, and making the world a better place"

3:30 PM - 4:00 PM: Coffee Break

4:00 PM - 4:45 PM: Impulse Speech and Panel Discussion: "Learning from the Numbers - Who are your Customers and what Do they Want?"

  • Alex Duncan, Founder, KAWO

"Social media data tells a huge amount about how your brand resonates in China"

  • Ashok Sethi, Head of Illuminera Institute, The Illuminera Group

   "Chinese consumers are not only the largest partakers of products and services ranging from luxury automobiles to amusement parks, they are also truly unique" 

  • Sameer Singh, Insight & Strategy Managing Director, Publicis Media

4:45 PM - 5:30 PM: Impulse Speech and Panel Discussion: "Winning the Customer – Turn Consumers into Fans"

  • Henrik Bork, General Manager, Asia Waypoint 

   "Think Quality over Quantity. The basis of meaningful engagement is the clear positioning of your brand and its key spokespersons"

  • Falk Fuhrmann, Strategy Director for APAC and China, Saatchi & Saatchi Worldwide

"There is so much more content every year, and so much less engagement. Because a lot of brands make their engagement strategy about themselves. Make it about how your content can improve your costumers' lives, and people will have an almost endless desire to engage with it".

  • Mark Tanner, Managing Director, China Skinny 

   "Find your targeted, segmented, personalized and thoughtful strategy to connect with the customer"

5:30 PM - 6:00 PM: Keynote and Q&A: "Impactful Integrated Communications in B2B Environments"

  • Ulf Dressler, VP, Corporate Communications APAC, LANXESS

6:00 PM - 6:30 PM: Networking and Complimentary Drink at the Bar on 65th Floor

Who will attend?

Executives, Leaders and Managers specializing in:

• Communications (Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic)

• Public and Media Relations

• Marketing

• Public/Government Affairs

• Public Policy

• Social Media/ Digital Communications

• Community/Advocacy Relations

• Human Resources/Employer Branding


maXcomm Shanghai 2019 is organized by the German Chamber of Commerce in China | Shanghai with the support of Storymaker and UNICEPTA.

Partnership Opportunities: 

Please click here. 

Become a Partner of the maXcomm event to promote your company among our guests. 

Please contact: Ms. Jessica Qi: | T: +86 5081 2266 ext.1650

Terms & Conditions:

Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.

Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. All our events follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events.

Moderators & Speakers

Dr. Evelyn Engesser (Moderator) (General Manager at UNICEPTA)

Dr. Evelyn Engesser (Moderator)

General Manager at UNICEPTA

Dr. Stefan Justl (Moderator) (General Manager at Storymaker)

Dr. Stefan Justl (Moderator)

General Manager at Storymaker

Dr. Sigrid Winkler (Opening Remarks) (Executive Chamber Manager at German Chamber of Commerce in China | Shanghai)

Dr. Sigrid Winkler (Opening Remarks)

Executive Chamber Manager at German Chamber of Commerce in China | Shanghai

Henrik Bork (Managing Director of Asia Waypoint)

Henrik Bork

Managing Director of Asia Waypoint

Ulf Dressler (VP, Corporate Communications APAC at LANXESS Chemical (China) Co., Ltd.)

Ulf Dressler

VP, Corporate Communications APAC at LANXESS Chemical (China) Co., Ltd.

Alex Duncan (Founder of KAWO)

Alex Duncan

Founder of KAWO

Falk Fuhrmann (Executive Strategy Director of Saatchi & Saatchi Worldwide)

Falk Fuhrmann

Executive Strategy Director of Saatchi & Saatchi Worldwide

Dr. Natalie Koeppe (Head of Talent Partnering APAC at Adidas)

Dr. Natalie Koeppe

Head of Talent Partnering APAC at Adidas

Ashok Sethi (Head of Illuminera Institute, The Illuminera Group)

Ashok Sethi

Head of Illuminera Institute, The Illuminera Group

Sameer Singh (Insight & Strategy Managing Director of Publicis Media)

Sameer Singh

Insight & Strategy Managing Director of Publicis Media

Mark Tanner (Managing Director of China Skinny)

Mark Tanner

Managing Director of China Skinny

Martin Thiess (General Manager China at Borussia Mönchengladbach)

Martin Thiess

General Manager China at Borussia Mönchengladbach

Felix Wendlandt (Co-Founder & General Manager of Brander Urstoff)

Felix Wendlandt

Co-Founder & General Manager of Brander Urstoff

Mónica Muriel Zurita (CEO and Founder of Fashion Brand Zurita Madrid)

Mónica Muriel Zurita

CEO and Founder of Fashion Brand Zurita Madrid

Event Partners

Organized by

The German Chamber of Commerce in China | Shanghai is the representative body for German companies located in the greater Shanghai area and in the neighboring provinces, such as Zhejiang, Jiangsu, Shandong, Henan, Hubei and Anhui. With over 1,500 corporate members it is one of the largest German chambers in the world. The German Chamber Shanghai commits to continuously support, facilitate, represent, and inform members and assist them in growing their business in China by offering a wide range of business and social activities, advocacy engagement, tailor-made services and networking opportunities.

Supported by

UNICEPTA is a leading global service provider of Smart Media & Data Intelligence, with core competencies in Analytics & Insights, Media Monitoring as well as Digital Information Management. The company provides the best insights for key decision-makers in corporate communication, marketing, product communication and strategy development. We combine AI-based technology together with human expertise to get to the heart of a matter in the flood of information. With over 700 employees, UNICEPTA is a global leader in innovation and quality.

Storymaker is a Media Relations and Communications agency with a strong focus on storytelling. With our own story platform, a method to find the core identity, key messages and relevant platforms to meet target groups, we help our customers communicate successfully in highly competitive markets. We are a specialist for B2B communication and experts in the Chinese market, operating with Chinese teams in Germany and offices in Beijing and Shanghai. Our service portfolio includes Public Relations, Corporate Publishing, Digital Communication, Video Production and Story Development.

Media Partners

Become a Partner!

Click below document for more detailed information about the Partnership Opportunities. We would be very happy to welcome you as our partner for this year's forum! In case you have any further questions, please contact: Ms. Jessica Qi: | T: +86 5081 2266 ext.1650

Member Price

Door PriceRMB 450

Non-member Price

Door PriceRMB 650



Le Royal Meridien 皇家艾美酒店64楼
上海世茂皇家艾美酒店, 黄浦区南京东路789号64楼,64th Floor, Le Royal Meridien Hotel, 789 Nanjing Road East

See route