German Chamber of Commerce in China - Shanghai

The GCC • Shanghai is a membership organization for German companies and individuals actively engaged in the business community in Shanghai as well as the neighbouring provinces Zhejiang, Jiangsu and Anhui. It is officially registrated in Beijing and consists of three equal regional chambers in Beijing, Guangzhou and Shanghai. Each chamber has its own localized setup to fulfill the requests of its members. The chambers are financed exclusively through
membership fees and corporate sponsorship and receive no financial support from Germany. With more than 1,300 member companies, the German Chamber in Shanghai is one of the largest foreign Chambers in the country. It supports services to German companies in the development of their business and connects the business community through the monthly chamber meetings, through a variety of workshops on current and industry related issues as
well as through regular social events.

http://china.ahk.de/

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Thursday, 22 October 2020, 2:00 PM - 6:30 PM




Venue: Grand Hyatt Shanghai, 54F Aquarius Room I



In an ideal world, communication, marketing, and sales go hand in hand to reach a common goal: the success of the company. In reality, however, these departments often have a different approach to achieving this objective. Intertwining the knowledge of these closely-related departments and working collaboratively to reach common objectives is essential.


maXcomm Shanghai 2020 asks to shed some light on the intricate relationship between communications, marketing, and sales and examining how "martech" and digital tools shape communications today and help brands improve their visibility, efficiency, and drive revenue.


Join us for maXcomm Shanghai 2020 to explore new trends, network with like-minded professionals, exchange visions - and leave inspired.

Who will you meet?

Executives, leaders and managers specializing in:

• Communications (Corporate, Brand, Internal, External, Integrated, Multi-Channel, Strategic)

• Public and Media Relations

• Marketing

• Public/Government Affairs

• Public Policy

• Social Media/Digital Communications

• Community/Advocacy Relations

• Human Resources/Employer Branding

Partnership Opportunities

Become a Partner of the maXcomm event to promote your company among our guests. 


Please click here for more information on the Partnership Opportunities.

Please contact: Ms. Jessica Qi: qi.jiaying@sh.china.ahk.de | T: +86 5081 2266 ext.1650

Terms & Conditions:

Events have limited seating, so to ensure your attendance we encourage you to register in advance. We cannot guarantee entry to those that have not pre-registered. If you registered for an event but can not attend, please do let us know in advance. No-shows who fail to cancel 24 hours before the event will be charged with the full price.



Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. This event follows the Chatham House Rule. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events.

Moderators & Speakers

Dr. Evelyn Engesser (Moderator) (General Manager at UNICEPTA)

Dr. Evelyn Engesser (Moderator)

General Manager at UNICEPTA

Dr. Stefan Justl (Moderator) (General Manager at Storymaker)

Dr. Stefan Justl (Moderator)

General Manager at Storymaker

Dr. Sigrid Winkler (Opening Remarks) (Executive Chamber Manager at German Chamber of Commerce in China | Shanghai)

Dr. Sigrid Winkler (Opening Remarks)

Executive Chamber Manager at German Chamber of Commerce in China | Shanghai

Mr. Sascha Engel (Deputy Head of Digital at Ogilvy China)

Mr. Sascha Engel

Deputy Head of Digital at Ogilvy China

Ms. Maggie Fu (KOL)

Ms. Maggie Fu

KOL

Ms. Stephanie Gao (Head of Marketing and Branding at Alibaba Cloud Intelligence International)

Ms. Stephanie Gao

Head of Marketing and Branding at Alibaba Cloud Intelligence International

Mr. Michael Kruppe (General Manager at SNIEC- Shanghai New International Expo Centre)

Mr. Michael Kruppe

General Manager at SNIEC- Shanghai New International Expo Centre

Ms. Jackie Li (Director, Corporate & Market Communications, Asia Pacific of Voith Corporate Management (Shanghai) Co., Ltd)

Ms. Jackie Li

Director, Corporate & Market Communications, Asia Pacific of Voith Corporate Management (Shanghai) Co., Ltd

Mr. Veli Polat (Senior Director Sales of Lufthansa)

Mr. Veli Polat

Senior Director Sales of Lufthansa

Mr. Robin Trebbe (Managing Director China and Asia of Intersport)

Mr. Robin Trebbe

Managing Director China and Asia of Intersport

Mr. Elijah Whaley (Chief Marketing Officer at PARKLU)

Mr. Elijah Whaley

Chief Marketing Officer at PARKLU

Mr. Philipp Wunderlich (Head of Partnerships & Projects at FC Bayern Munich (Shanghai) Co., Ltd.)

Mr. Philipp Wunderlich

Head of Partnerships & Projects at FC Bayern Munich (Shanghai) Co., Ltd.

Agenda

October 22, 2020

Main Schedule

2:00 PM
Registration
2:30 PM - 2:45 PM
Opening Remarks by Dr. Sigrid Winkler and Introduction by the Moderators
Dr. Evelyn Engesser (Moderator) (General Manager at UNICEPTA)
Dr. Stefan Justl (Moderator) (General Manager at Storymaker)
Dr. Sigrid Winkler (Opening Remarks) (Executive Chamber Manager at German Chamber of Commerce in China | Shanghai)
2:45 PM - 3:30 PM
Keynote Speech: Marketing & Communication During Crisis: Creative Solutions when Sales are Grounded
incl. Q&A
Mr. Veli Polat (Senior Director Sales of Lufthansa)
3:30 PM - 4:30 PM
Panel and Q&A: Paradigm Shift in Marketing: Is Online Killing Offline?
Mr. Michael Kruppe (General Manager at SNIEC- Shanghai New International Expo Centre)
Mr. Elijah Whaley (Chief Marketing Officer at PARKLU)
Mr. Philipp Wunderlich (Head of Partnerships & Projects at FC Bayern Munich (Shanghai) Co., Ltd.)
Mr. Sascha Engel (Deputy Head of Digital at Ogilvy China)
4:30 PM - 5:00 PM
Coffee Break
5:00 PM - 6:00 PM
Panel and Q&A: E-commerce and Traditional Sales: Happy Marriage or War of Roses?
Ms. Stephanie Gao (Head of Marketing and Branding at Alibaba Cloud Intelligence International)
Ms. Maggie Fu (KOL)
Ms. Jackie Li (Director, Corporate & Market Communications, Asia Pacific of Voith Corporate Management (Shanghai) Co., Ltd)
Mr. Robin Trebbe (Managing Director China and Asia of Intersport)
6:00 PM - 6:30 PM
Networking and Complimentary Drinks

Highlights of maXcomm Shanghai 2019

Venue

Venue

54F Aquarius Room I, Grand Hyatt Shanghai
Jin Mao Tower, 88 Century Avenue, Pudong, Shanghai 200121, China 中国上海市浦东世纪大道88号,金茂大厦
Shanghai, China

Contact us

For additional event or venue information, please email qi.jiaying@sh.china.ahk.deYou can also reach us at +86 38585050

See route

German Chamber of Commerce Member Price

Standard PriceRMB 480

Benelux Chamber of Commerce Member Price

Standard PriceRMB 480

ADVANTAGE AUSTRIA Shanghai Member Price

Standard PriceRMB 480

Non-member Price

Standard PriceRMB 680

Event Partners

Organized by

German Chamber of Commerce in China | Shanghai is the representative body for German companies located in the greater Shanghai area and in the neighboring provinces, such as Zhejiang, Jiangsu, Shandong, Henan, Hubei and Anhui. With over 1,500 corporate members it is one of the largest German chambers in the world. The German Chamber Shanghai commits to continuously support, facilitate, represent, and inform members and assist them in growing their business in China by offering a wide range of business and social activities, advocacy engagement, tailor-made services and networking opportunities.

Supported by

UNICEPTA is a leading global service provider of Smart Media & Data Intelligence, with core competencies in Analytics & Insights, Media Monitoring as well as Digital Information Management. The company provides the best insights for key decision-makers in corporate communication, marketing, product communication and strategy development. We combine AI-based technology together with human expertise to get to the heart of a matter in the flood of information. With over 700 employees, UNICEPTA is a global leader in innovation and quality.

Storymaker is a Media Relations and Communications agency with a strong focus on storytelling. With our own story platform, a method to find the core identity, key messages and relevant platforms to meet target groups, we help our customers communicate successfully in highly competitive markets. We are a specialist for B2B communication and experts in the Chinese market, operating with Chinese teams in Germany and offices in Beijing and Shanghai. Our service portfolio includes Public Relations, Corporate Publishing, Digital Communication, Video Production and Story Development.

Partners

Advantage Austria Shanghai

Benelux Chamber of Commerce in China