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The More than a Market organizers are inviting you to join the excursion to Good-Ark Electronics based in Suzhou, China's largest and the world's third largest diode manufacturer. Mr. Wu Nienbo, Founder and Chairman of Good-Ark Electronics, will guide us through the companies' facilities by showcasing his successfully implemented model of Humanistic Leadership.

To establish a successful business, Mr. Wu believes that passion and drive for what one does and a profound respect for each other must be guaranteed. In 2009, he publicly pledged "to bring the culture of the sages to the world to benefit mankind" and developed eight "Happy Enterprise"-modules to lead employees to work towards this mission. The eight modules are: 1) Humanistic care, 2) Humanistic education, 3) Green practice, 4) Health promotion, 5) Philanthropic actions, 6) Voluntary services, 7) Recording and publicizing humanistic practices, and 8) Fulfilling role responsibilities. On June 30th, 2020, the company promised to never lay-off employees. Later, in April this year, the company offered employees an average of 10% increase in salaries. It has also eliminated 90% of night shifts.

During the tour, you will experience first-hand why Humanistic Leadership is a successful CSR approach - especially for small and medium enterprises. After the tour, we are inviting you to discuss your learnings, questions, and ideas in a Round Table, together with Mr. Wu, Prof. Pingping Fu, Professor of Organizational Behavior at Nottingham University Business School China (NUBS China) and Ms. Brigitte Wolff, General Manager at EIM Executive Interim Management China, Board member of the German Chamber of Commerce | Shanghai and member of the More than a Market Steering Committee. Professor Fu will be joining us on the way to Suzhou and provide her knowledge and background information on the "Happy Enterprise" to participants.

The tour will end with lunch in the canteen, kindly provided by Good-Ark Electronics.

About Good-Ark Electronics:

Good-Ark Electronics started as a small manufacturer of diodes in 1992 with 68 people in Suzhou. The company now has over 1,600 employees and has become China's largest and the world's third largest diode manufacturer. The factory went public in 2006. Except for retirees, most of the 68 original employees are still with the company because the company treats people like family members - unless there are specific reasons, like married or moved, people are reluctant to leave once joined.

Notes on transportation:

Please kindly carry your passport / Chinese ID card and health code on your smartphone with you.

Shuttle from Shanghai:

Bus shuttle from Shanghai to Suzhou and back will be arranged. Meeting point: Gopher Center – Lobby, 757 Mengzi Road, Shanghai. 蒙自路757号 , 上海市黄浦区

If you would like to arrive individually, please kindly arrive at Good-Ark (see address below) by 9:30 am on 1st June 2021. Please be noted that due to traffic the arrival of the shuttle bus might be delayed and therefore the tour could start later. You are welcome to wait in the lobby area of Good-Ark.


Individual arrival train: 

Please be aware that train tickets sell both online and offline up until 30 minutes before departure. Please kindly book your train tickets in advance. It takes about 30 minutes for a taxi to get to the company from the train station.

Individual arrival private car:

If you would like to arrive individually by private car, you can use the public parking spaces at Good-Ark Electronics. The parking lot is right next to the entrance gate, on the left side.


Good-Ark Electronics address:

200 Huajin Road, Huqiu District, Suzhou.



Ticket Price:

  • Members, NGOs, NPOs, social enterprises who will take the shuttle bus from Shanghai: 100 RMB
  • Members who will arrive to Good-Ark individually: Free entrance
  • Non-members (shuttle bus or individual arrival): 150 RMB

Fapiao will be issued in 15-20 working days after the event.

Terms & Conditions:

No-Show Fee: If you registered for an event but can not attend, please do let us know 48 hours before the event. Please note that after 48h, tickets are 100% non-refundable.

Please note the views expressed in this event are those of our guest speakers and do not necessarily reflect the views of the German Chamber of Commerce in China | Shanghai. All our events follow the Chatham House Rule unless otherwise stated. The posting of presentation materials is at the speakers' discretion. We reserve the right to use any photograph/video taken at any of our events.


Suzhou, Jiangsu, China

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